it may sound like a silly question ... but it's OH-SO pertinent, OH-SO often!!!
ONCE UPON A TIME, I was in a business meeting where the speaker asked us to each "think" about an ice cream sundae. She went on to talk about other things, then came back to the flavorful topic ... by asking each of us to describe the treat she had earlier mentioned. MUCH to the surprise of all of us- not one single sundae was the same! Her point of the exercise was to show how we "assume" that others know what we're talking about when often ... they have a different "sundae" pictured. SUCH was the outcome here. The LOGO is perf - the choice of PURPLE ... a little questionable- it looks a bit salmon(ish) to me!! NEVER leave the final approval to a man (I guess)
I'm just sayin'..............